Built by three siblings, for a fourth
Our brother sells out every drop.
We built Artisan for him — a storefront, events, order forms, and payments for Bread Baby, his Seattle pop-up bakery. Now the same tools are here for every baker, chef, and maker.
Free to start. No credit card required.
bread baby
Pop-up!
salt bread bagels
+ desserts
Sat · June 27
10am — sell out
hosted at yoks · seattle
Follow the real thing — @justabreadbaby
Our story
From a DM pile to sold-out drops
2025 · Seattle
It started with salt bread
Nathan started Bread Baby out of his kitchen — salt bread bagels and desserts, sold at pop-ups hosted by cafes around Seattle. The bread was never the problem. Running it was.
bread baby
salt bread bagels + desserts
Every drop
The orders lived everywhere
Instagram DMs, comments, Google Forms, spreadsheets, a half-finished website. Every drop meant reconciling all of it by hand — and hoping nothing slipped.
Any bacon bagels left for Saturday? Can I get 2?
bread baby
Think so? Let me check the spreadsheet and the DMs 😅
So we built it
Three siblings, one missing tool
We're his siblings, and we build software. So we built the thing he actually needed: one link that carries the storefront, the event, the preorders, and the payments — and stays out of the way of the bread.
“I was drowning in DMs and spreadsheets. Now I post one link and go bake.”
— Nathan, Bread Baby · Seattle10am — sell out
His posters don't list a closing time
They print "10AM — SELL OUT." Every Bread Baby drop runs on Artisan — the page, the RSVPs, the preorders, the money — and every one has earned that line.
bread baby
Pop-up!
salt bread bagels
+ desserts
Sat · June 27
10am — sell out
hosted at yoks · seattle
The Holliday siblings
Built by family
Three of us build Artisan. One of us stress-tests it every Saturday morning.
fosters community
bakes — the reason
designs
builds
Everything he uses is in the box
The tools that run Bread Baby's drops — ready for your craft.
What we believe
Your craft should shine, not the app.
We built Artisan to stay out of the way. Your work is the star — our job is to make it easy for people to find it, love it, and come back for more.
Community over transactions.
The best businesses are built on real relationships. We give you tools to connect with your people, not just process their payments.
Simple is better.
You shouldn't need a tutorial to run your business. If it's not intuitive, we haven't done our job.
Now it's yours
Here's to everyone who turned a kitchen into a business.
Everything Bread Baby runs on — a storefront, events, order forms, and payments. Free to start, ready before your next drop.
Create your free pageSee what makers do with it — browse artisans on Artisan.